Facebook Picks SportStream To Beef Up Its Real-Time Sports Data For News Outlets

You post “Goal!!!!11!!” but who scored? Facebook’s on a drive to host more sports talk and get its trends shown on the news, so today it’s partnering with SportStream to structure, enhance, and make sense of its messy real-time data.

SportStream will offer broadcasters and sports teams a search interface for Facebook’s Keyword Insights and Public Feed APIs that leverages its “SportsBase” of metadata on teams, players, leagues, and games to surface who’s saying what about the biggest moments in athletics.

Facebook knows chatter about real-time, global events like sports is a huge opportunity for engagement, but many people are bringing this talk to Twitter. By getting TV, print, and web news outlets plus the sports teams themselves sharing Facebook sports chatter trends, Facebook hopes users will make it their water cooler for the big game.

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